Tag Archives: Fashion

J like JUMPSUIT born in Florence, 101 years old

Published in Blog (in English)

The Tracksuit Model, one-piece universal jumpsuit, was attached to the newspaper La Nazione at a cost of fifty cents at the end of June 1920. Creative marketing, advertising and sales, not of a finished product but of his project. Thus La Nazione illustrated the futurist jumpsuit: “One-piece surcoat with trousers and sleeves, of sturdy cotton…

When fashion born

Published in Blog (in English)

The place: via dei Serragli 144, Florence, Villa Torrigiani, at Giorgini’s home. The date: 12th February 1951. The invitation acted: “The purpose of the evening is to enhance our fashion. The ladies are strongly requested to wear clothes of pure Italian inspiration “. Was born like this, thanks to the intuition of Giovanni Battista Giorgini,…